Victoria Street Lunar Festival 2018

Our fabulous 2018’s festival will be celebrating the Year of Dog with Lion Dance and Dragon Dancers parading through the street to welcome people of all cultural backgrounds to the celebrations.

Only few months to go but we will are preparing for the 2018 festival with so much fun and plenty of music, shows, rides and games and of course our foods. We will bring back last year festival favourites the Pho Eating Competition plus children activities.
Victoria Street will be lined with many food, business, charity and community stalls adding a vibrant and  energetic feel to the event.    

Our festival has become one of the most popular and recognised Lunar New Year celebrations in Victoria, drawing people from all over Melbourne. The festival is a wonderful opportunity for Victoria Street Richmond to treat the community to a vibrant, colourful and culturally rich experience.


The Victoria Street Lunar Festival attracts between 60,000 - 80,000 people throughout the day.

Majority of attendees are from surrounding areas including Collingwood, Fitzroy, Richmond, East Melbourne and Abbotsford.

The festival attracts a large number of City of Yarra Residents within walking distance.

Our survey data indicates that;

18 - 44 years old (70%)

45 - 60 years old (26%)

Over 60% of the visitors visit Victoria street weekly and monthly, with 95% of the time visitation was for meals at Vietnamese and Chinese restaurants.


We invite your company to begin a partnership with the Victoria St Lunar Festival.


Positive brand alignment  with a large community event

Broad media coverage

Recognition across an extensive marketing campaign

Directly engage with festival patrons

Enhance your corporate image and credibility as a committed  supporter of the Victoria Street Community

Our extensive promotional campaign guarantees your ability to raise awareness of your organisation’s products or services, in a cost effective manner to increase store traffic, generate leads and ultimately increase sales.

Sponsor Pack Click here 


Marketing Officer

Ha Nguyen


Platinum Partner 2017
City of Yarra $33k cash + $100k non-cash with logistics & cleaning
YarraTrams $45k non-cash street closure & tram redirection
Multicultural Victoria  $22k cash

Gold Partner 2017
Yarra Honda $10k cash

Silver Partner 2017
Hollywood Nails | Le Beauty&Nails Supplies $5k cash

Bronze Partner 2017

Australia Vietnamese Women Association $2k cash
Australia Day and Night Security $2k cash
Optus Yes Richmond Victoria Street $1.5k cash

Support Partner 2017

TVB Australia $7k advertising
Hive Shopping Centre $2k non cash use of toilet facility
Mega Pixel - Graphic Designer
Tan Photography - videos and photos production
VNTV - advertising and photo
Biggin & Scott - Advertising signs
Xtreem printing - discounted printing
Jace Development - volunteer co-ordinator

 Public Safety Australia - sponsor 2 Site managers

Victoria Street Trader Support  2017

Kim Hanh Jewellers $500 cash

Pho Hung Vuong Restaurant $1,000 cash 

Son Butcher $1,000 cash

Old Richmond Cellars $200 cash

Toan Thang Butcher $300 cash

Thanh Ha $200 cash

Ha Long $500 cash

Thai Xuong Butcher $1,000 casg

Eye Smart Optical $500 voucher

Otao Kitchen Cooking School $200 voucher

Thanh Phong $1000 voucher

Van Mai Restaurant $100 voucher

I love pho $500 cash

Ann Valos Criminal Law $600 cash

Tho Tho Restaurant

Xtreem printing $500 printing

Our Volunteers
Eddie Nguyen
Michael Tran
Vi Vuong
Jenny Lu

Stage and Program

Niel Ta - program co-ordinator

Celebrate Our Sponsor 16 years 
The Rotary Club of Collingwood

Festival Organisers 

Thanh Phong Restaurant - Meca Ho - Festival Organiser 
Otao Kitchen Cooking School - Ha Nguyen - Festival Organiser

Dieu NguyenFestival Organiser

Victoria Street Richmond

Proudly present to you by
Victoria Street Business Association Inc. 

REGO NUMBER A0091177Z  | ABN 15 751 675 254
Payment and Donation Bank of Melbourne BSB 193-879 ACC 487 821 846 


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