Victoria Street Lunar Festival 2019

Our fabulous 2019’s festival will be celebrating the Year of Pig with Lion Dance and Dragon Dancers parading through the street to welcome people of all cultural backgrounds to the celebrations.

Only few months to go but we will are preparing for the 2019 festival with so much fun and plenty of music, shows, rides and games and of course our foods. We will bring back last year festival favourites the Pho Eating Competition plus children activities. Victoria Street will be lined with many food, business, charity and community stalls adding a vibrant and  energetic feel to the event.    

Our festival has become one of the most popular and recognised Lunar New Year celebrations in Victoria, drawing people from all over Melbourne. The festival is a wonderful opportunity for Victoria Street Richmond to treat the community to a vibrant, colourful and culturally rich experience.


The Victoria Street Lunar Festival attracts between 60,000 - 80,000 people throughout the day.

Majority of attendees are from surrounding areas including Collingwood, Fitzroy, Richmond, East Melbourne and Abbotsford.

The festival attracts a large number of City of Yarra Residents within walking distance.

Our survey data indicates that;

18 - 44 years old (70%)

45 - 60 years old (26%)

Over 60% of the visitors visit Victoria street weekly and monthly, with 95% of the time visitation was for meals at Vietnamese and Chinese restaurants.


We invite your company to begin a partnership with the Victoria St Lunar Festival.


Positive brand alignment  with a large community event

Broad media coverage

Recognition across an extensive marketing campaign

Directly engage with festival patrons

Enhance your corporate image and credibility as a committed  supporter of the Victoria Street Community

Our extensive promotional campaign guarantees your ability to raise awareness of your organisation’s products or services, in a cost effective manner to increase store traffic, generate leads and ultimately increase sales.


Marketing Officer


Victoria Street Lunar Festival 2018 Sponsors

Platinum Partners
City of Yarra $33k cash + $100k non-cash with logistics & cleaning
YarraTrams $45k non-cash street closure & tram redirection
Multicultural Victoria  $15k cash

Gold Partners 
Yarra Honda $11k cash

Silver Partners 
Hollywood Nails | Le Beauty&Nails Supplies $5k cash
Rotary of Collingwood

Bronze Partners

Department of Foreign Affairs and  Trade $3k cash
Australia Vietnamese Women Association $3k cash
Australia Day and Night Security $2k cash
Optus Yes Richmond Victoria Street $1k cash
Ikea - Festival Hubs 
Jow Ga Kuen - Dragon and Lion Dance

Media Partners

TVB Australia $7k advertising
Hive Shopping Centre $2k non cash use of toilet facility
Tan Photography - videos and photos production
VNTV - advertising and photo
Viettimes - Advertising
Biggin & Scott - Advertising signs
Xtreem printing - discounted printing

Support Partners 

Jace Development - volunteer co-ordinator
 Public Safety Australia - sponsor 2 Site managers

Hive Shopping Centre - supply toilets to festival visitors

Victoria Street Trader Support Partner

Kim Hanh Jewellers 

Pho Hung Vuong Restaurant 

Son Butcher

Old Richmond Cellars 

Toan Thang Butcher

Thanh Ha Restaurant

Ha Long Restaurant

Thai Xuong Butcher 

Eye Smart Optical 

Otao Kitchen Cooking School 

Thanh Phong

Van Mai Restaurant 

I love pho 

Tho Tho Restaurant

Xtreem printing 

Festival Organisers 

Meca Ho - VSBA president

Ha Nguyen - Festival Coordinator

Eddie Nguyen - Stalls and Logistics 

Michael Tran - Festival Entertainment Coordinator

Vi Vuong - Festival Graphic Designer

Dieu Nguyen - Festival Support

Jenny Lu - Festival Support

Michael Cheng - Festival Support

Victoria Street Richmond

Proudly present to you by
Victoria Street Business Association Inc. 

REGO NUMBER A0091177Z  | ABN 15 751 675 254
Payment and Donation Bank of Melbourne BSB 193-879 ACC 487 821 846 


Powered by Wild Apricot Membership Software